New Economics for Women

Design Guidelines

I developed a comprehensive style guide for New Economics for Women, a nonprofit focused on economic mobility for under-resourced women and their familes. The guide established a cohesive visual language across digital and print materials, including typography, color systems, logo usage, and tone of voice. Designed to be scalable and accessible, the guide empowers their team to maintain consistency while amplifying their mission through clear, intentional design.

SKILLS:

Typography

Color Theory

Layout & Composition

CATEGORY:

Brand Design

TOOLS:

Figma

Direct download links for all logos and templates

Primary/ Secondary Typfaces and Type Hierarchy

Logo usage, Primary/ Secondary colors, Photo & Video Guidelines

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Slate Digital